Website Survey

Website Design Survey

Client input is the foundation upon which successful web sites are built. This worksheet will help you articulate and identify the overall goals of your site design, including specific questions regarding message, audience, content, look and feel, and functionality. Each key decision maker should fill out his or her own survey, and answer each of the questions in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey.

1General Information

2Project Details

3Target Audience

4Content

General Information

Name

First Last

Title

Phone

Business Name

Website

Address

Street Address City Province Postal Code

Project Details

Launch Date Target

MM slash DD slash YYYY

Are there any outside considerations that may affect the schedule (e.g., PR launch, tradeshow, annual report, etc.)?

Do you have a specific budget range in mind for this project?

Can this project be divided into phases in order to accommodate budget and timing constraints?

Do you feel your current site promotes a favorable user experience? Why? Why not?

What specific areas of your current site do you feel are successful? Why are they successful?

What shortcomings exist with the current site and what would you change on the site today, if you could?

What is the basic overview of the project? Briefly include background information if relevant.

List in order of importance the goals of the new site. Specify short-term and long-term goals?

Target Audience

Who is your target audience? Choose a typical user and profile in detail. Include occupation, age range, gender, online frequency, online activities and any other relevant information. Profile more than one if applicable.

What is a typical task the user might perform on the new site? For example: register, log-on, search for information, buy a specific product, send their email address, call for more information, etc.

How many people (if applicable) access your site on a daily, weekly or monthly basis? How do you measure usage? Do you forecast usage to increase over the next year and by how much?

Use a few adjectives to describe how the user should perceive the new site. (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.) Is this different than current image perception?

What do we want them to think and feel?

How will this new web site help to achieve this goal?

What are some specific visual goals the site should convey?

How important is it to maintain your current look and feel, logo, and branding?

How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? (If applicable)

Please list competitor URLs.

Company Name

URL

List any URLs of sites you find compelling.

URL

What specifically do you like about these sites?

Content

Will this site use existing content from the current site? (If Applicable) If so, what is the source and who is responsible for approval?

Will you be creating content in-house or using an outside provider?

What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site, or an expansion? (If Applicable)

Are there any specific design and technical services required for more advanced content creation? (graphics, video and encoding, photography, illustration, etc…) Ask us how we can help.

Describe visual elements or content which should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.).

Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

Will you need any of the following?

Registration

Subscriptions

Survey / Voting Tools

Newletter

Blog

Response Forms

Forum

Will your site require any E-Commerce capabilities? Please Describe.

Additional Notes / Comments

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